UGD ARCHIVE

We launched UGD back in 2025

Originally we launched as UNDERGROUND ELITE APPAREL this name lasted until 2016 when issues with the London Underground led us to a rebrand

Since 2017 we have been known as UGD apparel with UGD standing for under-ground-designs.

OUR BRAND ETHOS

”Where fashion meets function, high quality unique apparel for the everyday athlete”

As a brand we are community led, using our platform to build a strong community of hard working individuals.

We pride ourselves on not using influencers are paid ads but good old fashioned real people and positive word of mouth.

Our designs are as unique as you are and as we pass the 10 year mark we continue to grow and develop as a brand and we are happy to take you on our journey.